COPENHAGEN / AMSTERDAM – (23 FEBRUARY 2021) — Today, Atobi, a leading employee engagement app for Retailers and Telco’s with gamified execution and communication features based in Copenhagen, announced a partnership with Start Reverse, a leading consultancy and training firm based in Amsterdam with projects and specialists around the world. Start Reverse aims to bring more relevance to the word, applying a unique blueprint approach.

Jan Dahl Andersen, CEO at Atobi says “We’re excited about the partnership with Start Reverse. Their approach to training development has really helped transform many organizations from process thinking to more customer focused experiences. Front line teams in the many sectors are managing anxiety brought by the current lockdown climate. I believe this partnership can offer a unique technology and content platform which will help our customers front line teams perform at their best with better communications and training – even at a distance”

Andre Wiringa, CEO of Start Reverse, added that “We are delighted to partner with Atobi to benefit our customers. Atobi has an exciting retail execution and gamified learning platform and the combination with Start Reverse will mean our customers can have a technology and content platform for accessing best practice training and coaching content.” 

Start Reverse and Atobi both share the same ethos. Two customer-centric organizations that put people first with a human-centered design, which continues to be their guiding star in helping customers succeed through simple and aligned execution.

About Atobi

Atobi was founded in 2017 and is a leading all-in-one, fully integrated mobile platform for retail operations, communications, and gamified mobile learning. Atobi’s aim is to enable organizations to execute and drive daily operations in a synchronized manner, while also motivating employees. Brands such as Nike, Camper and Intersport are using ATOBI to engage their employees to increase sales and create unforgettable customer experiences.

About Start Reverse

Start Reverse is part of the Performance Solutions group, was founded in 1987 by Andre Wiringa to help companies define their purpose, realise their relevance and create meaningful experiences for customers. Since then, a lot has changed; a good experience today isn’t defined by how delighted a customer is, and in the wake of the pandemic, people are craving experiences that keep them connected whilst still adhering to physical distancing. And in their plus-thirty years of experience, Start Reverse has worked with countless giants of the business world including Ikea, Accor, Adidas, Mazda and KLM.